These changes need to be noticed and acted upon.

In this particular case, the Facebook marketing platform and Advertisement system became no longer appropriate for the clients market.

We needed a solution to still allow traffic in the relevant areas. This is where we decided to trial Google Ads for a month to check how the company would market using their systems and algorithms.

The average monthly engagements on Facebook would be 26k. By moving to the Google Ads platform, in the first month, we reached a total of 252k.

We found a new way to market the company for the same price, maximising their traffic in there most cost effective way.