What we did
In this project, Ben designed the branding for a gym called 'Oaktree Health and Fitness' where they wanted to have a more simplistic brand, with a more clever and creative logo, advertising and uniform. Ben used the influences from the environment of the gym, as well as the background behind the name 'Oaktree'. From this, he came up with a clever graphic combining the kettle bell from the gym and an acorn from the oaktree to get a more relevant and smart logo. All the branding following this embodied the same theme of nature, using the same colour scheme to keep it uniform and relevant all the way through the company.